PRIORI® should be your PRIORITY when it comes to skincare!
You may not know who Joe Lewis is, but you’ve probably used a skincare product that included an ingredient that he discovered! Joe Lewis is a scientist, a pioneer in skincare innovations, and co-creator of Priori Skincare. He is responsible for bringing AHA (alpha hydroxy acid) into skincare in the 80′s and has gone on to discover the amazing skincare benefits of both Idebenone and CoffeeBerry®. Lewis and his business partner Joe DiNardo, also a master product formulator and toxicologist, used their combined expertise to create Priori Skincare which remains paramount in anti-aging skincare today. Priori can be broken down into 3 areas: CoffeeBerry® Natureceuticals™, Advanced AHA Cosmeceuticals, and Idebenone Superceuticals®.
CoffeeBerry Natureceuticals is an all natural range designed for the eco-conscious, earth-friendly consumer. It provides cosmeceutical results using one of nature’s most potent source of antioxidants – CoffeeBerry extract. CoffeeBerry happens to be the most potent form of natural antioxidants of any fruit, vegetable, or tea – it’s 3 times more potent than green tea!
Key benefits of CoffeeBerry Natureceuticals:
•Improves appearance of fine lines and wrinkles
•Brightens & evens skin tone
•Reduces the appearance of dark spots
The Advanced AHA Cosmeceutical range provides deep, lasting hydration with multi-layer exfoliation and should be the first step in any anti-aging skincare program. This is the only brand on the market based on a patented complex which combines lactic acid with multiple antioxidant vitamins – all vital to proper skin cell renewal.
•Multi-layer skin exfoliation
• Deeply hydrating
• Stimulates collagen and elastin fibers to combat visible signs of aging
• Ideal for problem skin and adult acne
Idebenone Skincare Superceuticals is the skincare range that takes anti-aging to the next level! I’m sure you’ve heard of CoEnzyme Q10 which is found is many different anti-aging products. Idebenone is the key compound found in the Superceuticals range – its a bioengineered version of CoQ10 and is up to 1000 times more effective! Idebenone is the only antioxidant that fights both natural aging as well as environmental aging and due to its small size (see below) it easily penetrates into the deep layers of the skin.
Key benefits of Idebenone Superceuticals:
•Decreases fine lines and wrinkles
•Improves uneven skin tone and texture
•Brightens the look of skin and reduces the appearance of dark spots
•Offers maximum protection against environmental stress
It just keeps getting better…
We are all aware (or should be aware) of the damage that UV exposure does to our skin and that use of a daily SPF is crucial. Pure mineral powders are an excellent option as they are natural, good for the skin, and provide a broad spectrum, long lasting SPF. Priori takes their mineral powders a step further and adds the super antioxidant CoffeeBerry to the formulation. They offer Perfecting Foundations (SPF25), Perfecting Concealer (SPF25), and Finishing Touch which reduces shine and diminishes the look of lines and pores.
If you would like more information about the Priori line or simply have a beauty question or concern don’t hesitate to contact one of our estheticians via live chat, email, or telephone!
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